An agency's client got 61 preorders before a single line of code

The situation

A product agency had a client ready to sign a $180k build contract for a subscription tool — and a founder inside the agency who'd been burned before by shipping first and finding demand second. The agency didn't have an in-house growth or paid-media function and didn't want to build one for a single engagement.

What we ran

A white-labeled Presale Sprint: our team, the agency's brand on every page, report, and email. We built a preorder flow with refundable deposits, ran paid and email demand generation, and layered in sales-assisted follow-up for the highest-intent leads — booked demos, not just form fills.

What happened

61 people put down a refundable deposit before the product existed. 23 booked a live demo call, giving the agency's client direct access to the exact language and objections real prospects were using — input that changed two features in the eventual build scope.

The call

Go, with scope changes. The client signed the build contract with the agency, now backed by $5,929 in committed revenue and a waiting list instead of a hypothesis.

This is an illustrative example built to show how a Presale Sprint reads for an agency running it on a client's behalf. Case studies drawn from real client engagements are being published as our founding cohort completes their sprints.