Case studies
How this reads in practice
Illustrative examples built to show how a KPIndicator report actually reads. Case studies from our founding cohort's real engagements are being published as they complete.
Four ideas, one clear winner, three weeks
A startup studio ranked four SaaS concepts by real demand instead of internal debate — and moved the winner into a presale before writing a line of product code.
- 4
- Ideas tested in parallel
- 9.8%
- Top idea visitor→lead rate
- $2,340
- Media spend
- 34
- Warm leads generated
Killing two of three internal bets before the board meeting
A corporate innovation group needed external, credible signal to defend a portfolio decision to a steering committee — not another internal deck.
- 3
- Internal bets tested
- 1
- Cleared go-threshold
- 14 days
- Time to decision
- ~4%
- Cost vs. 6-month internal build
An agency's client got 61 preorders before a single line of code
A boutique product agency needed to de-risk a client's build commitment without staffing up a performance-marketing team of their own.
- 61
- Refundable preorders
- $5,929
- Revenue committed
- 23
- Booked product demos
- Fully white-labeled
- Branding
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