You bring the ideas — usually 3 to 5. We run a structured intake call, score each one on market size, urgency, and how cheaply we can get a real signal, then sequence the test plan so budget goes where it'll teach you the most first.

A vague idea gets a vague response. For each idea we write a specific offer — who it's for, what it replaces, what it costs — and draft 2-3 positioning angles to test against each other instead of betting on one.

We build a conversion-focused landing page per idea, put it on your domain or a subdomain we provision, and wire up analytics and lead capture before a single visitor arrives — so every click is a data point, not a vibe.

We put real budget and real outreach behind each idea: paid social and search, cold and warm email, and direct outreach where it fits the audience. Different channels surface different objections — one channel alone can lie to you.

Every visitor, click, and lead flows into a dashboard you have access to from day one. No black box, no waiting for a Friday report — you can see which idea is pulling ahead in real time.

We qualify inbound leads and run short interviews with a sample of them to understand why they clicked, what they'd expect to pay, and what would stop them from buying — the context a conversion number alone can't give you.

One written report per idea (and one portfolio summary if you tested a batch): what we tested, what happened, what it means, and a straight go / no-go / needs-more-data call. No hedging paragraph that avoids taking a position.

For ideas that validate, we can move directly into build — same team, same context, no re-onboarding a new agency from zero. You only pay to build what already has proof someone will pay for it.